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Our journey began with a simple goal: to chronicle our family adventures beyond social media, through photos and stories.

Surprisingly, people loved our style, prompting requests for photography, insights into our unique business practices, and even Eddie's legendary recipes. Our professional tools and personal pet projects also caught attention.

Thus, Ibarra.co emerged. A space to delve into our world, exploring our projects, accessing resources like recipes and frameworks, and reading about our passions in travel, food, photography, work, and more.

PS: We re-built this site at the end of 2025 but have 20+ years of goodies to share. Bear with us as we bring our past online!

Why Us

Not everything on this site will be for everyone, but we're confident there is SOMETHING here for you.

We've done our fair share of traveling, re-locating a bunch, been in the ad game for 22 years, built & sold startups and currently working on some exciting projects outside of our comfort zone.

We've had some success along the way, but also failed A LOT. Something we're comfortable with. In fact, we're sure some of the projects you read about here will fail in some way.

Yet another reason we decided it was time to document our journey.

Addresses

Countries Visited

Awards Won

Certifications

$5B

Media dollars
spent

1.2M

Photos &
Counting

3 & 2

Exits & Failed
Startups

Current Projects

PROJECTS

IBARRA.CO

This site in and of itself is a project. An endeavor in capturing & sharing our stories. We consider it our legacy project - through our photos, ideas and the dent we hope to make in the world.

PROJECT APERTURE

We're fascinated by understanding the motivations of change-makers. Like aperture in a camera, this project aims to let the light in to reveal your sources of truth.

COMPOSITION

We believe delivering an emotional narrative is amongst the purest form of art. Our composition project includes a semi-autobiographical book, a children's series, our journal and a personal development workbook.

THE DARK ROOM

We're creating educational artifacts to teach entrepreneurs how to develop world-class brand & media strategies using our unique frameworks & tools.

CAWA

We partner with brands whom have authentic stories worth telling and help them tell it. It utilizes our Color Theory framework and is a major component of what we'll be teaching over at The Dark Room.

A MOMENT

What does it take to manufacture a moment the world hears? To capture society's attention. To incite curiosity & participation? We're not ready to talk about this project yet - but you'll feel it when we are.

BLUE HOUR

Building a brand and performant media discipline simultaneously; delivered via digital & programmatic. Our DSP puts strategy and fun back in the hands of media people. More intentionality + creativity = outcomes. Still in the lab, but what's cooking is exciting.

PROJECT EXPOSURE

Over the years we've come to meet and partner with amazing people carving out unique paths. Project exposure is our investment of time, money or both into these endeavors.

RESOURCES

Tools, frameworks, books, links oh my.

Remember the website StumbleUpon, where you'd find interesting, fun or irreverent websites? Well our resources section will be a little bit like that except stuff we've found on our harddrives over our lifetime. It'll take us some time to catalog it all so feel free to bookmark it for future.

You'll find:

recipes: copied, improved upon & original
decks: old presentations & pitch decks you can "steal"
tools: like google sheet templates (we nerd out in excel & sheets)
frameworks: tried & true marketing frameworks from global agencies to our own
books & content: recommendations for those that have helped us over the years

SF circa 2018 - Emma scouting & plotting our day.

Our pursuit of adventure,
learning and love

Why Us